By all accounts, Steve Jobs was the kind of guy who you didn't want to work with. To put it bluntly, he was a perfectionistic pain in the butt, the Boss from Hell for whom good was never good enough. Yet that intensity was driven by a vision that has transformed technology in the past decade. Many successful businesses make their fortune by carefully calculating how much people can spend and squeezing every bit from them via tricks, gimmicks, and sometimes even outright lies. Advertising and marketing create demand for a product that is often much different than it appears to be. When people find out that the reality doesn't match what they were promised, the outcome is bitterness and anger towards the company that deceived them. Jobs was different in that he figured out what people really wanted--so often in sync with what he really wanted--and gave it to them. He seemed to figure it out not by focus groups or statistical analysis of consumer trends, but by a gut feeling t...
Tomorrow speak what tomorrow thinks in hard words again, though it may contradict everything you said today. -- Emerson